The internet has become a part of our everyday lives. It has completely changed the way we communicate and share information. The speed and distance at which messages are shared are unlike anything seen before in human history. Google Search is the world’s leading search engine and has become one of the, if not the most used mediums for getting information. Millions of people worldwide have come to rely on the search engine giant for important information that can directly affect them. With so many people depending on Google as a source of information, it has to take on a gatekeeper’s role on what type of information reaches users.
Google has often stated that providing a great user experience inspires many of its innovations and updates. User experience is heavily determined by the quality of content pages. The information needs to be accurate, engaging, and useful. Countless updates over the years have shown this to be true. The most recent one being the Bert update introduced earlier this year. Useful and quality content is making its way to the forefront of SERPs, while bad content is constantly pushed back. This is especially visible with spam content and pages. Google has even introduced manual actions for pages that violate its guidelines regarding quality content.
Despite the incredible amount of innovation and resources being put into vetting information in the online world, some SEOs still expect more from the leading search engine in the world, especially in terms of medically related information that can drastically affect users’ lives. Seasoned SEOs, such as Joe Hall, raise the point that Google seems to be cracking down on spam more than misinformation. This is because spam sites are controlled through automatic systems and manual bypasses that can delete pages and sites. In his public messages, Joe condemned the fact that manual actions are reserved exclusively for spam pages and not misleading information. He makes the point that misleading information should not only be penalized but removed completely – like spam pages.
The issue that some SEO’s brought inspired a response from Google professionals. Danny Sullivan himself reached out to address the issue. He explained that Google is not “turning a blind eye” to misleading content in his response. He went into detail to explain how vetting content itself is more complicated than controlling spam content. Manually removing a site or page that does not abide by technical metrics is a lot easier than reading and fact-checking millions upon millions of pages. This is especially tasking with the constant upload of fresh and new content that is done every day. He explains that some information is caught and removed manually, but the majority of controls are done through sophisticated automated processes. He explained how these systems do a lot of heavy lifting in filtering quality content. The quality ranking approach is the best way to ensure quality information reaches users.
While it does take some time to filter the constant stream of information posted on the online world, certainly, Google is continuously looking for ways to ensure only the best information reaches its users.