By integrating the Google tag with Google Ads and Google Analytics, Google is making it simpler to apply it across an entire website.
Understanding how users engage with a website and its advertisements requires the use of sitewide tags.
Without technical knowledge, setting up and managing tags is difficult.
Google introduced a single, reusable Google tag in August to make managing sitewide tags for advertisers easier.
Without altering the code of a website, the Google tag enables advertisers to do more across various Google products and accounts.
Now, Google is releasing new features that make the setup easier and provide users more insight into a site’s measurement coverage.
Tag coverage summary
All website pages should utilize tagging to increase measurement accuracy. With the new tag coverage summary, you can now easily establish whether your Google tag has been added to every page of your website.
In order to ensure that they are covered, the tag coverage summary will include recommended pages that may not have been correctly tagged.
Google provides the following example of how to use the tag coverage summary report in a blog post:
“You’ll see where your tags are implemented in suggested pages, which can be added to your summary to understand your tag coverage on these pages later. And, if the suggestions don’t include all of your website pages, quickly add the URLs by entering them or uploading a CSV file. You can also click the Tag Assistant icon next to each page to investigate whether your tags are implemented properly.”
Google Ads and Analytics integration
Businesses and advertisers will soon be able to locate Google tag features seamlessly integrated into Google Ads and Google Analytics, making Google tag even simpler to utilize.
No additional code needs to be added to your website thanks to this integration.
If your company is utilizing well-known content management systems or website builders, you may now deploy a new Google tag throughout your website without having to manually edit the website’s source code.
Without changing the code of your website, you can deploy a new Google tag or reuse your current gtag.js implementation. This can be done right in your CMS using the Ads and Analytics account setup procedures.
For systems that have the Google tag integrated, instructions for installing CMS are displayed on your installation screen.