To ensure that your WordPress website ranks well in Google, there are a few key things you can do:
- Use keyword-rich, unique, and descriptive page titles and meta descriptions for each page on your site. This will help Google understand what your page is about and improve its visibility in search results.
- Create high-quality, original content that provides value to your visitors. This will not only help improve your search engine rankings, but it will also help establish your website as a credible and authoritative source in your industry.
- Use header tags (H1, H2, etc.) to organize and structure your content, making it easier for Google to understand and index your pages.
- Optimize your images by using keyword-rich file names and alt tags to help Google understand what they are and how they relate to your content.
- Use internal linking to help Google understand the structure and hierarchy of your website and to improve the user experience for your visitors.
- Make sure your website is mobile-friendly. Google uses the user experience as a ranking factor, so a non-responsive website that doesn’t look well on all devices will hurt your search results.
- Make sure that your website is performance optimized for Core Web Vitals. This is the #1 ranking factor for Google at the moment. If you website does not pass core web vitals then all the things above don’t matter.
If you get these seven things right, you’ll make it easier for Google to find your website and ensure that it’s found not only by Google, but also by people using search engines.