How Google Search Is Fighting Against Misinformation

How Google Search Is Fighting Against Misinformation

The Internet has become a part of our daily lives. It has completely changed the way we communicate and exchange information. The speed and distance at which news being published is unique in human history. Google Search is the world’s leading search engine and has become one of the most widely used means of gathering information, if not the most widely used mediums for getting information. Millions of people worldwide now rely on the search engine giants for important information that they can directly influence. Since so many people depend on Google as a source of information, it must assume the role of gatekeeper for what kind of information reaches users.

Google Search Algorithms To Deliver High-Quality Data

Google has often stated that delivering a great customer experience inspires many of its innovations and updates, and that content determines the user experience. The information must be, engaging and useful. Countless updates over the years have proven this correct. The most recent being the Bert update introduced earlier this year. Useful and high-quality content finds its way to the forefront of SERPs, while bad content is constantly being pushed back, especially for spam content and pages. Google has even introduced manual measures for sites that violate its high-quality content policies.

What About Misleading Information?

Despite the incredible amount of innovation and resources devoted to scrutinizing info in the online world, some SEO experts still expect more from the world’s leading search engine, especially for medically relevant information that can drastically affect users “lives. Experienced professionals SEO professionals like Joe Hall highlight the point that Google seems is cracking down harder on spam than on misinformation. This is because spam sites controlled by automatic systems and manual workarounds that can delete pages and pages. In his public communications, Joe condemned the fact that manual actions exclusively for spam sites and not misleading information. He emphasizes that misleading data should not only be punished, but completely removed – such as spam sites.

Google Experts React To The Problem Of Misinformation

The problem that some SEO experts brought with it inspired a reaction from Google professionals. Danny Sullivan himself attacked the problem. He explained that Google does not “turn a blind eye” to misleading content in its response. He went into detail to explain how checking content itself is more complicated than checking spam content. Manually removing a website or page that does not adhere to technical metrics is much easier than reading and checking millions upon millions of pages.

This is primarily a task in constantly uploading fresh and new content that is made every day. He explains that some information is collected and removed manually, but the checks are done through sophisticated automated processes. He explains how these systems do a lot of work in filtering high-quality content. A quality ranking approach is the best way to ensure that high-quality information reaches users.

While it takes time to filter the constant flow of information in the online world, Google is continually looking for ways to ensure that only the best information reaches its users.

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