Many startups are faced with the task of creating a website, and a good majority of them end up having to redesign, optimize, or even completely redo their websites later on. These continuous remakes and additions on startup websites can not only cost business owners’ money in the long run but potentially lead them to failure. While it might be tempting to save some money on a website in the early stages, the potential risks far outweigh the gain. The fact of the matter is that setting up a website is a multistep process that requires some forethought. Taking your time when it comes to setting up your site is one of the best tips for startup businesses. We aren’t trying to scare you, just warn you of the potential dangers of hasty decisions in the early process of creating a startup website.
While it is possible to put together a decent looking website in a day with the use of a WordPress theme, it will not give you an advantage in a competitive market. A startup company looking to build a high-ranking, SEO-optimized, competitive website needs to understand that quick DIY or unprofessional work is not the best way to go. In order to get more traffic and engagement on your website, you should probably look into hiring the services of a web design company or digital agency. Working with professionals can save you a lot of time, effort, and money. Which in turn helps you grow your business faster. These tips will help you distinguish good web design firms from charlatans looking for a quick buck.
Look For Credibility
We know that word of mouth is the best publicity, today that translates to online testimonials, reviews, and rankings on Google my business. Try to find a site that has plenty of satisfied customer testimonials. Reviewing sites such as Clutch can inform you where a company stands in terms of delivery and customer satisfaction. Google can show you ratings and reviews left by clients for the companies you are considering. Factoring in these online testimonials and reviews will help you secure a reputable company and get you the results you are looking for.
Hire A Web Design Company That Can Personalize Your Site
Marketing your business online is one of the most important things you can do to further your organization. Regardless of what industry you are in, you are going to need to promote your brand, products, and services. People need to know that they can trust you to deliver on the services you promise to provide. After all, when it comes to online sales, reputation is everything, as we stated in the point above. Your business website design needs to take this into account. Getting a company that can listen to you, and accurately represent your brand and services is important for your online image.
The next thing you want a web design company to do is help you with aesthetics and functionality. When it comes to design elements and aesthetics, you will want a website that stands out from competitors in a good way. Creating a good design that represents your company motto and approach to business can do wonders for your business. At the same time, you need to make it easy for users to navigate your pages. Establishing trust and making it easy for users to find what they are looking for will definitely increase website conversion. A great example of this is call to action features. The action could be clicking on a contact button, filling out the contact form, making a call, or signing up for your newsletter. Whichever call to action you choose, you need it to be well-designed and easy to use.
Knowing the latest technology trends is something you should expect from the team you hire to build your site. Focus on your business and leave the technical stuff to the experts. After all, as a start up, you have to keep paying attention to business development and various business plans. You don’t have time to research all the latest and greatest website layouts. Getting a company that can handle that for you will really take a lot of stress away.
Apart from aesthetics and functionality, you will want to get someone that can easily help you add a more personal touch to your sites. Adding a few custom elements to your site can make all the difference in distinguishing you from other websites. Use these elements to your advantage to make your website look and feel one tier higher than your competitors.
Make Sure All Your Technical Requirements Are Met
At this point, we have spoken about checking credibility, good web design, and optimizing for search engines. Now it is time to get a little technical. While you are not expected to understand details as well as professional web developers, you are still supposed to have a clear image of what you want your site to do. Prepare a list of the non-negotiable requirements you will want on your site. Said requirements could be anything from an online payment system, member login portal, booking system, or even a neat image gallery depending on your profession and needs.
Whatever features you want to have on your website, you will want to be sure that the agency you hire can get the job done properly. Take the time to discuss this with them. If you have examples of a feature you really like, bookmark it and show it to them. It is important to have an idea of what you want and to communicate that to the team that will be working on your site.
A good company will take the time to listen to you and provide feedback that focuses on your needs, not their convenience. Once they have a clear picture of what feature you want on the site and why you want them, they will provide their honest feedback. This can take the form of installation advice, better alternatives, or even drawbacks. They will work with you to find the best long term solution for your site. Important issues such as affordability, management, and customization will be considered before a decision is made.
Think About Your Website After It Is Completed
Once your website is up and running, you will need to keep it properly maintained. Proper maintenance includes updates, security, adding content, and making sure that things are operational for both you and your customers 24/7.
Chances are this is not a job you can or will want to do yourself. So, after having spent time and energy on constructing the best website, it is well worth it to set aside a small budget with which to keep the site running smoothly.
Some things you won’t want to miss when creating an ideal website for your organization:
- Choose A Good Domain Name
- Hire A Great Hosting Company
- Make Your Website Mobile-responsive
- Use Attractive Design Elements
- Make Sure you are SEO friendly
- Showcase Your Services
- Include Customer Testimonials And Awards
- Add Your Portfolio Of Work
- Use A Live Chat Service
- Add Many Places For Client To Contact You
- Optimize For Website Speed And Technical SEO
- Track Your Traffic Trends And Adapt When Needed
- Secure Your Website
- Maintain Your Website
If your ambitions are to reach as many people as possible, but your web design skills are limited to installing a WordPress theme, then we highly recommend hiring a dedicated web design agency to build your site for you. While it might seem like an unnecessary startup cost at first, it can save you thousands of dollars in the long run.