Mobile phones have become the most widespread devices in the modern world. Everyone has a smartphone close to them and uses it to kill time, do research or reach out to friends. With so much possibility, it should come as no surprise that the majority of website traffic comes from mobile devices. The convenience that mobile phones offer far outweigh those of PCs or even laptops when it comes to browsing the web. Their easy accessibility and high-performance features make them the go-to device for internet searches. With so many eyes on mobile devices, businesses need to know how to optimize their websites for mobile search.
Why Optimize Your Website for Mobile Search?
Despite the overall increase in smartphone users, there are still many people that ask why optimizing their website for mobile searches is important. After all, people still use their computers to go online. The simple answer to this is Google’s mobile-first indexing. This means that the mobile version of a website will be the first thing Google looks at when crawling a site. Websites that do not have responsive pages will still get indexed, but their lack of mobile-friendliness will affect their ability to rank.
On the other hand, a website that offers a good mobile experience covers all bases. Mobile-first indexing will help you show up for desktop searches and mobile search results. You get the benefit of reaching every mobile user out there, as well as desktop users. In essence, it comes down to playing by Google’s rules and getting noticed on search engines. Taking the time to make sure your website is mobile-friendly will increase your chances of ranking, enhance user experience, lower your bounce rate, increase traffic and potentially improve your conversion rates.
Top Benefits to Optimizing Your Site for Mobile:
- Improved rankings and reach with your pages and content.
- Potential of increasing conversion rates
- Improve overall user experience and build trust with your clients.
- More opportunities for backlinks from reputable websites.
- Increased authority in your specific industry.
- Better chances for rich text snippets on Google.
- It helps reach more people on social media since the majority of users rely on mobile devices.
How to Optimize Your Website?
The main thing to consider when it comes to website optimization for mobile is a thoughtfully planned and designed layout that makes navigation from your mobile device easy and intuitive.
This will encompass the way images are seen on smaller screens, prioritizing layouts that look appealing in a vertical format, icons, and sections that make sense when seen vertically, navigation menus that are accessible even at the middle or bottom of the page.
Dividing the website home page into sections is also important because there will be a lot of scrolling, and we will want to group similar items together for ease of use.
Optimizing your website can mean many different things, such as improving its speed, image optimization, using keywords for searchability, and instilling meta tags for indexing, which will let search engines know when your site is relevant and useful for related searches. By improving user experience and providing valuable content to our target audience, we will have won half of the search engine optimization battle.
What Tools and Software to Use for Optimizing Your Site?
Here are some website optimization tools that we recommend:
Yoast! – Broken links are a thing of the past. Yoast helps users get the best out of their WordPress website. It is a bit technical, but after a few YouTube tutorials, you will be able to optimize your own content in no time.
Google Search Console – You can scan for security issues using this website optimization tool, as well as set up your preferred domains. One cool feature is the reports, which can provide you with information on your site’s performance.
Screaming Frog – The funny name is only one of the things we love about this tool. By using this tool, you will easily be able to identify broken links and duplicate content on your site. You will be able to review robots and directives, as well as audit redirects. The best thing is that you can integrate it with Google Analytics, Search Console, and Page Speed Insights.
Google Analytics – There is an immense amount of information you can gather from your website and content using Google Analytics. The great thing here is you get to work closely with Google Ads and see reports and other useful data.
Below are a few content optimization tools to try:
SEMrush – Hands down, this is one of the top three content optimization tools out there. You can do in-depth keyword research and get suggestions on content topics to tackle. The best part is that this tool will seriously do half of the work for you. Try the writing assistant, and you will thank us later.
Grammarly – You decide whether you want the paid or free version. But you can quickly check spelling sentence structure using either one. The paid version helps you to check for plagiarism, and it offers suggestions for tone and vocabulary.
LanguageTool – We love this content tool because it is similar to Grammarly and can be used in Google Docs. It supports content in more than twenty languages, which is helpful if you are writing or managing content in languages other than just English.
Change Case – Because who has time to capitalize each word in a header? Not me! I’m telling you every second counts when it comes to creating great content. Also, usable in Google Docs, all you have to do is download the extension from the Chrome store.
Before You Post
Be sure to thoroughly proofread all of your written content to make sure it is well-formatted and original. Also, be sure to include some quality external links and a few of your own internal links. Take some time to inspect the images and only post quality photos that support the message you are trying to communicate.
Add meta descriptions and meta tags to your images and make sure that the images are not heavier than they need to be. You can reduce unnecessary weight from your images using a plugin like Smush It, or you can use an online tool, such as Optimizilla to make image optimization easier. And don’t forget to use CTA’s! The use of a call to action in your blog takes about one minute to write, but it can significantly increase the number of clicks and website visits you receive. After all, that is what you are working so hard to get.
As you can see, there are tons of benefits for choosing to modernize your site and making it mobile responsive. Search engine optimization can help you get a lot of the work done, but you will have noticed it is not only about quality content, SEO optimization, and website design. Increased website traffic and conversions come as a result of diligent, intentional adjustments being made continually to your onsite content. There are more than 200 ranking factors as of last time we checked. Why don’t you give it a try with the tips we have shared here for now?
It might seem like a lot of work, but we promise that following these steps you will have you showing up in search results much more frequently. If you need a hand in figuring it out, visit our site and find out why we are one of the top digital marketing agencies in Canada according to Clutch.
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