People often turn to the internet for answers when they look for a solution to their problems. If you can provide that solution, you’re more likely to get their attention – and keep it. That’s where evergreen content comes in.
Evergreen content is the kind of content that doesn’t go out of date or become irrelevant over time. It’s the stuff that people are always going to look for because it provides value and solves problems that are continually faced by your audience.
If you can master the art of creating timeless content, you’ll be able to attract new readers and customers for years to come. So, how do you create quality evergreen content that’s informative and engaging?
In this ultimate guide on evergreen content, we’ll explore the following:
- What evergreen content is and why it’s important
- How it works, and
- How to write evergreen content that will keep your readers coming back for more.
What is Evergreen Content?
Evergreen content is the kind of content that stands the test of time. It’s ever-relevant and always useful, regardless of when someone stumbles upon it. This could be an article on starting a business, a guide to fixing a common household appliance, or even something as simple as a list of tips for living a healthier life.
There are various types of evergreen content, but some of the most popular include:
- How-to guides
- Thought leadership pieces
- Case studies
- Product reviews
- Q&A, and more.
Before you decide what your content is going to be about, consider these important factors:
- Relevance – Will your audience be interested in the content? Will it be useful? Will people be likely to buy your products or services from your site?
- Uniqueness – How many pages are already showing in search results relating to your topics? How can you make your content unique and better than the competition?
- Share-friendly – Is your content appealing or relevant enough that someone will want to share it?
- Reputation – Does your content highlight your industry knowledge? Does it reflect upon your company?
What Evergreen Content Isn’t
Some topics don’t work as evergreen content. These are usually time-sensitive pieces that will only be relevant for a short period of time. Good examples of such topical content are news articles, event recaps, breaking news, and celebrity gossip. Other examples of timely content that can never be evergreen are:
- Time-sensitive product information – If you’re covering an upcoming release of a certain product, your content can quickly become outdated. It is always better to wait until the product is available to write about it.
- Statistics – This type of content quickly becomes obsolete. Research or statistical data changes with time, making it irrelevant in the long run.
- Pop culture/Fashion trends – This is also time-sensitive content that quickly goes out of style.
Once the hype surrounding these topics dies down, so does the traffic to your website. However, evergreen content is different. It’s not about writing about what’s hot right now – it’s about creating something that will be just as valuable tomorrow as it is today. That way, you ensure that your content will continue to bring in traffic long after it’s published.
Why is Evergreen Content Important?
While some website owners may be content with publishing time-sensitive pieces and enjoying the quick burst of traffic that comes with it, quality evergreen content offers a much more sustainable way of driving traffic to your website. This is because evergreen content continues to attract readers long after it’s been published, whereas time-sensitive content is quickly forgotten.
Not only does evergreen content provide a more sustainable source of traffic, but it also allows you to build trust with your audience. By publishing helpful and informative articles that are always relevant, you’re positioning yourself as an authority in your industry. This, in turn, will make people more likely to come to you when they’re ready to make a purchase.
Evergreen content can also help improve your website’s SEO. This is because Google loves fresh content, and evergreen content is the perfect way to keep your website updated with new and relevant information. By regularly publishing evergreen articles, you’re more likely to rank higher in search results, which means more people are likely to find your website.
Evergreen content can also be used for lead generation. By including a call-to-action (CTA) in your evergreen articles, you can encourage people to sign up for your email list or download a white paper or e-book. This is a great way to grow your audience and generate new leads.
Evergreen content can help you get more backlinks. By writing evergreen content that is both informative and engaging, you’re more likely to get people linking to it from their own websites. It can also be repurposed for social media, which can help boost your traffic even further.
Let’s break this down:
1. How Can Evergreen Content Increase Organic Traffic Over Time?
Organic traffic is the number of visitors who come to your website through a search engine, such as Google. It’s different from paid traffic, which is the number of visitors who come to your website after clicking on an ad.
Contrary to short-lived content like trends and news, evergreen content has the ability to draw in organic traffic long after it’s been published. This is because evergreen content is always ever-helpful and informative, so it continues to rank high in search results. Over time, this can lead to a significant increase in organic traffic.
2. How Can Evergreen Content Help You Get More Backlinks?
Backlinks are links from other websites that link back to your website. They’re an important ranking factor for SEO, and the more backlinks you have, the higher your website will rank in search results.
Evergreen content is especially good at getting backlinks because it’s always relevant and informative. If someone finds your evergreen article helpful, they’re more inclined to link to it from their own website. This, in turn, will help improve your website’s SEO and organic traffic over time.
Evergreen content is ideal for building backlinks because:
- It is informative
- Has a long shelf-life
- Builds strong link profile, and
- Maintains link velocity.
3. How Can Evergreen Content Be Suitable for Repurposing for Social Media?
Creating content for social media can be a time-consuming process. But evergreen content is the perfect candidate for repurposing into social media posts.
Since evergreen content is always relevant and informative, it can easily be adapted into a social media post that will continue to draw in traffic long after it’s been published.
This can be particularly helpful if you don’t have enough time to create new content for social media on a regular basis. By repurposing evergreen content, you can quickly and easily create new posts that will help improve your social media engagement and organic reach.
4. How Can Evergreen Content Build E-A-T?
E-A-T stands for Expertise, Authority, and Trustworthiness. It’s a ranking factor that Google takes into consideration when determining where to rank websites in search results.
Evergreen content has E-A-T built into it by nature. This is because evergreen content is well-researched and comprehensive, so it demonstrates expertise. It’s also usually written by an authoritative source, which helps build trustworthiness.
By regularly publishing helpful and informative articles, you’re presenting yourself as an expert in your field. And over time, this can help build trust with your audience and establish your website as a reliable source of information.
How To Write Evergreen Content
There’s no one-size-fits-all answer to this question. The best way to write evergreen content will vary depending on your industry, audience, and goals.
That said, there are a few general tips you can follow to ensure that your evergreen content is helpful and engaging:
1. Find Evergreen Topics in Your Industry
To start, take a look at evergreen topics in your industry. These topics are always relevant and informative, regardless of current trends or news.
However, you may still find it difficult to come up with your own topics. Luckily, there are some things that you can do:
- Look at popular questions in your industry: A great way to come up with evergreen content topics is to look at popular questions in your industry. You can use Google Search to find these questions or check out forums and Q&A websites like Quora and Answers.
- Check your most successful blog posts and articles: Your most successful posts and articles indicate topics that are always interesting to your audience. Can you write a follow-up post or article that expands on these topics?
- Check your competitors’ evergreen content: This can be a great source of topics that are popular in your industry. You can use a tool like BuzzSumo to find the most successful evergreen articles for any given topic.
2. Find Relevant Keywords
Keywords are important for your evergreen content because they help people find your articles when they’re searching for information online.
There are a few different ways to find relevant keywords for your evergreen content:
- Use keyword research tools: There are a number of different keyword research tools you can use, such as Google Keyword Planner to find ideal keywords for your content.
- Check out your competitors’ keywords: You can also use a tool like Semrush to find the keywords that your competitors are ranking for. This can give you some insight into which keywords are popular in your industry.
- Look at search engine results pages: Another way to find relevant keywords is to simply look at the search engine results pages (SERPs) for your evergreen topics. This will give you an idea of which keywords are being used to find information on these topics.
The most effective keywords for evergreen content have a high search volume, do not peak and drop seasonally (unlike seasonal content), and have minimal competition. This means there is interest in the evergreen keyword despite few people writing about it.
3. Write Comprehensive and Helpful Evergreen Content
Once you have a list of evergreen topics and relevant keywords, it’s time to start writing your content.
When writing evergreen content, it’s important to be helpful and comprehensive. This means that your articles should answer all of the questions that people might have about your topic.
To do this, you’ll want to use a mix of different types of content, such as:
- Blog posts: A great way to cover evergreen topics in depth is to write blog posts about them. You can use your keywords to help optimize your blog posts for search engines, making it easier for people to find your content.
- How-to guides: People are always looking for information on how to do things. As such, evergreen how-to guides can be very popular and help you attract a lot of traffic.
- Lists: People love lists because they’re easy to read and digest. If you can make your evergreen content into a list, it will be more likely to be read and shared.
- Case studies: Case studies are a great way to show how your product or service has helped people in the past. This type of evergreen content can be very persuasive and can help you attract new customers.
- Tutorials: Tutorials are in-depth guides that show people how to do something. They can be very helpful for evergreen topics that require a lot of explanation.
Creating evergreen content can be a great way to attract traffic and build a loyal audience for your website or blog. However, it’s important to make sure that your content is helpful and informative if you want people to keep coming back for more.
By following the tips outlined in this article, you can write great evergreen content that can help you achieve your content marketing goals.
If you have any questions about evergreen content creation or if you need help getting started, feel free to contact us, and we’ll be happy to help.