Investing in evergreen content can have long-term benefits for your website or social media. Evergreen content is anything that stays relevant and popular over time. For example, an article on “How to Start Eating Healthy” would be considered evergreen content for a nutritionist website.
People are always searching for content that will help improve their lives, and evergreen content can be a great way to attract new readers or viewers. In addition, evergreen content is excellent for search engine optimization (SEO).
When you invest in evergreen content, you’re essentially creating something that will continue to generate traffic and leads for years to come. That’s opposed to publishing something that will only be popular for a short period of time.
Not everything you publish has to be evergreen content, but it’s a good idea to have a mix of both on your website or social media. That way, you can attract new readers or viewers with fresh content while also relying on your evergreen content to generate long-term traffic and leads.
What Is Evergreen Content, Exactly?
Evergreen content is always pertinent and useful for readers, which makes it excellent for search engine optimization (SEO). You might be thinking that all online content can last forever, but that’s not the case. Evergreen content lasts much longer because people continue to find it useful long after its initial publication date. In fact, evergreen traffic grows over time!
You might find it tricky to develop an original angle for your evergreen piece, as many of the topics you want to write about may have already been covered.
When creating content, consider adding your own personal flair to make it more valuable and marketable. If you’re targeting a wide audience, try to use language that is easy for everyone to understand. Keep in mind that evergreen content doesn’t have to be limited to one form. In fact, timeless content can be presented as:
- How-to guides: These are excellent pieces of evergreen content that can be continually updated as new information becomes available. How-to guides are highly versatile and can be used for a variety of topics, from cooking to car maintenance.
- Thought leadership and opinion pieces: Thought leadership articles offer readers valuable insights into industry trends. These can be a great way to show off your expertise and attract new readers or viewers.
- Lists: People love lists! Top 10 lists, in particular, are very shareable and can help you attract new readers or viewers. These lists can also be updated regularly to ensure they remain relevant.
- Product reviews: Product reviews are a great way to build trust with your audience. If you’re reviewing a product that is frequently updated, such as a piece of software, be sure to revisit your review and update it as needed.
- Definitions: People are always searching for definitions of terms related to your industry. If you can provide a helpful and accurate definition, you’ll be sure to attract new visitors to your site. This particular blog post can be considered a “definitions” type of evergreen content.
- Buying guides: These are similar to product reviews, but they go into more detail about what to look for when purchasing a particular item. Buying guides can be very helpful for people who are undecided about what they need to buy.
- Case studies and testimonials: These are both excellent types of evergreen content that can help build trust with your audience. If you have a success story to share, be sure to include it on your website or social media.
- Repurposed old content: Existing content that is still relevant can be repurposed into a new format. For example, if you have a blog post that is several years old, you could turn it into a video or an infographic. You can also rewrite and update it and keep the original format. You don’t need a new idea to create evergreen content – old content can be repurposed and used again.
- Tips: Tips are always popular and can be used for just about any topic. If you have some helpful tips to share, consider writing a blog post or creating a video. You could also create a list of tips, such as “10 Tips for Creating Evergreen Content.”
- Questions and Answers: Q&As are a great way to provide helpful information to your target audience. You could answer common questions related to your industry, or interview an expert and share their answers. Why, How, What, and Where are all questions that can be used to create evergreen content. Quora is a great source of FAQs that you can answer.
- Glossaries: Glossaries are similar to definitions, but they usually contain a lot more information. If you have extensive knowledge of terms related to your industry, consider creating a glossary. This can be a great resource for people who are new to your industry or who are looking for more information on specific terms.
- Interviews: Interviews are a great way to share information and provide helpful insights. You could interview an expert in your industry, or you could interview someone who is familiar with a particular topic. If you’re looking for interviewees, try LinkedIn or Twitter.
As you can see, there are many different types of evergreen content that you can create. The key is to identify the needs of your target audience and to provide helpful, accurate, and up-to-date information.
Putting your own spin on a topic will make your quality content more valuable and increase the chance that it’ll rank higher in search engine results. You should also conduct keyword research and look for long-tail keywords and keywords with good traffic but not as much competition.
What Doesn’t Make For A Good & Effective Evergreen Article?
You might be wondering what doesn’t make for a good evergreen article. There are certain topics and formats that don’t work well as evergreen content. Let’s take a look at some examples:
- News: News articles are time-sensitive and quickly become outdated. They can still be valuable, but they’re not ideal for evergreen content. If you want to write about current events, consider creating a blog post or an opinion piece instead.
- Time-sensitive product information: If you’re writing about a product that is due to be released soon, your article may become outdated very quickly. It’s best to wait until the product is actually available before writing about it.
- Breaking news: Breaking news is, by definition, time-sensitive, so it’s not ideal for evergreen content. If you want to write about breaking news, consider creating a blog post or an opinion piece instead.
- Statistics: Statistics are often used in evergreen content, but they can quickly become outdated. If you want to use statistics in your content, be sure to include the date so that readers know how current the information is.
- Pop culture and current trends: Pop culture and current trends are also time-sensitive, so they’re not ideal for evergreen content. If you want to write about these topics, consider creating a blog post or an opinion piece instead.
As you can see, there are certain topics and formats that don’t work well as evergreen content. News articles, time-sensitive product information, breaking news, statistics, and pop culture are all examples of what not to include in your evergreen content.
Why Is Evergreen Content Important?
Now that you know what evergreen content is and what makes for a good evergreen article, you might be wondering why it’s so important. Evergreen content is important for many reasons, but here are five of the most important:
- It helps you attract new visitors: Evergreen content is a great way to attract new visitors to your website. People are always searching for information, and if you have helpful evergreen content, they’re likely to find your site.
- It keeps people coming back: Evergreen content is also a great way to keep people coming back to your website. If you have helpful and up-to-date information, people will be more likely to return to your site in the future.
- It improves your SEO: Evergreen content can also help improve your website’s SEO. Search engines love fresh, relevant content, and evergreen content can help you rank higher in search engine results.
- Lead generation: Evergreen content can also be used for lead generation. If you have an opt-in form or a call-to-action on your evergreen content, you can generate new leads for your business.
- Be in line with Google’s Helpful Content update: Recently, Google rolled out an update called “Helpful Content“. This update rewards websites that have content that is helpful and informative. Evergreen content is the perfect type of content to create if you want to be in line with this update.
Takeaway
Evergreen content is a great way to attract new visitors, keep people coming back, and improve your website’s SEO. If you want to be in line with Google’s Helpful Content update, evergreen content is the perfect type of content to create. If you want to learn more about how to implement comprehensive content marketing and digital marketing strategies, contact us today!
