Google realizes that the majority of its users access the web through mobile devices or tablets, and is rewarding websites that optimize for the masses. With the increasing number of users accessing the web via their mobile devices, and Google’s update to mobile-first indexing, it’s more important than ever that your website is mobile-friendly. It is no longer a beneficial feature you can integrate into your website, but a must-have that affects search engine optimization and determines your marketing efforts.
With more and more people opting for mobile devices as their go-to internet access point, it only makes sense to optimize for mobile devices. Statistics say that more than 60% of online searches are conducted via mobile phones or tablets. The only way to tap into this traffic is to listen and adapt to the market. As user behavior changes and becomes more mobile-based, it is vital to create a user experience that makes it easy to find information, and simple for users to interact with your site. Doing so will enable the majority of visitors to access your website easily and browse through your products and services with ease. That is the only way to remain relevant in today’s market. Here are some benefits you can expect to experience from mobile optimization
Benefits of Mobile Optimization
Increase Conversion Rates – Having a mobile-responsive site is one of the major ways to increase your conversion rates. Knowing that you will drastically increase your reach will motivate you to pour some energy into revamping your site and making sure it responds to the demands of the current market – mobile devices.
Outshine the Competition – When you optimize your site for mobile devices, you gain a significant advantage over the competition. Not everyone is up to date on technology trends, which means they have a huge flaw in their online marketing efforts. This is a good thing for you because while others are doing the same old thing, you can gain the upper hand by having the latest mobile responsive website out there. When potential clients do some comparing, they will go for the company that looks most prepared and professional. Anyone that takes the time to follow the latest trends and optimize for them, will enjoy the benefits that come along with that – increased traffic and conversions.
Increase Visibility – Mobile-friendliness has become one of the most important ranking factors for search engines. Google’s algorithms do not only prefer websites that are optimized for mobile devices; they downright expect it from all sites. Making sure your website can provide a good user experience to not only desktops, but mobile devices will help you reach more of your target audience. Combine mobile friendly website design with other important SEO factors, such as, using website optimization tools (e.g., Yoast SEO) and applying some proven tactics when creating and posting content, will really get your site on top of search results.
Build Trust – A modern website with a responsive mobile design helps establish you as a competent and reliable provider to potential customers. This builds trust and is sure to influence them when making a decision to buy a product or hire a service.
Improve User Experience – Making sure your site looks good and works well on mobile is not just about image size and layout. It also refers to the use of buttons and tap features so that the whole website provides ergonomical navigation on smaller devices. The ability to seamlessly access your website and navigate easily from any device will help increase returns and allow people to fully explore the services and products advertised on your website.
Increased authority in your industry – Nothing makes you look better than staying up to date on technology and trends, and we don’t mean fad designs or anything of the sort. It’s about understanding the current context and working hard to meet the needs of the public as they change over time. Keeping up with the latest technological demands shows Google and potential customers that you are reliable and serious about the services and information you provide.
Reduced Bounce Rates – Websites that do not support mobile devices tend to experience a much higher bounce rate, which affects website performance. This is because anyone that visits your site via mobile devices cannot make sense of the content or call to action on the website. Badly optimized websites make even the best content marketing strategies redundant and increase your overall bounce rates. Any website that supports mobile devices improves the performance of blog posts and other content on the site.
Backlinks from reputable websites – Once search engine results start to increase your ranking for your content, you will appear higher in search results. Companies and bloggers looking to backlink to authority sites will see you in the higher slots, and this can mean earning more backlinks to your website.
Better chances for featured text snippets – If you’ve paid attention and do just as we say, the sought-after feature text snippet will no longer be out of your reach. Rather, your site will be more likely to be considered if your content is well planned and follows all the latest SEO guidelines.
What Do I Do To Optimize My Site For Mobile?
Responsive Design – If you have a site built from scratch using code and not a theme, you will want to pay attention to this. A mobile responsive design accounts for image size and the way it looks on smaller vertical screens. Ideally, the site’s layout will be separated into sections, and similar information can be displayed together in a cohesive way.
Buttons and tap functions will be activated so that navigation will be ideal for mobile devices. It is also important that you use a “hamburger” menu that stays at the top of the screen as you scroll through the page. This will make it easier for your website visitors to navigate from page to page.
Responsive Theme – The number one setback we see is when businesses use themes that were designed for desktop only. With a small investment, you can purchase a theme for $30 – $80 USD and get much more out of it just because it is mobile responsive.
Evanto Market is the place to look for awesome themes, and they have hundreds of great WordPress themes to browse through. You will also be able to find reviews and feedback from people who have already purchased the themes you are interested in.
Of course, you need to investigate and choose a theme that is right for your industry. Also, make sure that it supports or comes with the most important plugins you will use on your site. These could be payment or booking integrations or just about anything else.
SEO – If you are working on a WordPress site, Yoast SEO can help you do the following:
- Modify URLs to make them SEO friendly.
- Optimize blog titles and meta tags.
- Use Meta Robots for Page Indexing.
- Edit site maps to choose what web crawlers will find.
By doing this, your site will be better equipped to rank higher on search engines, and it will be in better shape overall.
How Can I Use The Recommended Tools?
Yoast SEO – We have found some very useful tutorials that take the guesswork out of using Yoast. Because it is for backend tweaking, not everyone will feel comfortable using it, especially if you’re not familiar with this kind of editing. That’s why we recommend watching a tutorial to get started.
Google Search Console – This free tool helps webmasters optimize website visibility and indexing. It will let you know if there are any errors you need to fix on your site, and it will provide insight about who is backlinking to your pages.
WordPress Themes – We have discussed why we love WordPress in previous articles and guides, and by now, we hope you can take our word for it and choose WordPress to build your site. Theme installation takes no more than 30 minutes, given that you will add a few plugins and make a few changes. It is the perfect tool for both beginners and seasoned professionals. If you need help with your website, feel free to contact us!
Hopefully, we’ve shown you that it’s time to give a new look and feel to your old website. Trust us, your mobile users will thank you for it. Making your site mobile responsive is better done sooner than later.
If you are looking to improve your website, but you don’t have the time or skills, take a look at our services. We are happy to help and advise you about the best features to include on your website.